First “Click It or Ticket” Campaign Feb. 22-28

by Dave on February 19, 2009

newclickitlogo If you ever drive after the sun goes down, Delaware Highway Safety and law enforcement officials have some advice for you. Remember to Buckle Up! Seat belt use is often 10% lower at night than in the day even though a person’s chances of being killed in a crash at night triples! In fact, more than half of the people killed in night time crashes from 2003 – 2007 in the First State were not wearing seat belts.

In an effort to increase seat belt use day and night, the Delaware Office of Highway Safety is launching the first Click It or Ticket campaign for 2009 to run from February 22nd – 28th. Click It or Ticket is a high visibility enforcement and public awareness campaign aimed at saving lives by increasing the number of Delawareans who regularly buckle up.

The first Click It or Ticket campaign of 2009 will focus on increasing seat belt use at night. Awareness efforts began the week of February 15th to convey information related to night time seat belt use and the upcoming enforcement efforts. The public awareness component of the campaign includes statewide placement of billboards, radio, and television ads, and the distribution of informational posters, fliers and table tents through schools, corporations, businesses, hospitals and police agencies.

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